The best brands don’t follow a blueprint

I help multi-passionate creatives turn their multitudes into magnetic brands that shift perspectives and start movements.

— they become one.

Hi, I’m Marie – and if I hear one more big speech on “why niching down is the holy grail of success”, I will have an actual meltdown.

A young woman with dark hair, wearing a black sleeveless turtleneck and light blue jeans, sitting on a wooden stool in front of a white paneled wall and window, smiling at the camera.

Because… where’s the fucking fun in that?!

I strongly believe there’s nothing cooler than a person with a million interests, and that we should bring all of our weird and wonderful passions to the table (not just the ones that look good on a CV).

I myself am this introverted, herb-foraging, tree-hugging forest granny who loves to cozy up in her reading nook and ferment her own kimchi. And I’m also that mid-30 gamer girly who’s been chronically online since the 90s.

As a kid of two flight crew parents, I started collecting passport stamps before I could even read. I spent my teenage years writing fantasy novels and nerding out on custom code for my online blog. I have an unhealthy fixation with creating the perfect transitions for my playlists, and I feel personally haunted if I can’t figure out what other movie that actress was in. I volunteer at the local organic farm. I built an entire outdoor community from scratch. I’m a licensed forest bathing guide.

Oh – and I’m also a graphic designer and art director who’s obsessed with weird & wobbly fonts, hand-drawn illustrations and creating captivating, vibrant and stupidly beautiful visual worlds for inspiring humans in all their multi-passionate glory.

Close-up of a bouquet of yellow mimosa flowers with green fern-like leaves.

leo sun
sag moon
scorpio rising
5/1 Splenic Projector

A woman with dark hair and earrings is touching the camera lens with her hand, partially covering her face, while she looks directly into the camera.

I think it’s about time to stop separating ourselves into these neat little boxes just because someone told us that showing up as our bold, messy and versatile selves is basically illegal.

I’m a self-proclaimed “multi-curious” creative – and I’m on a mission to show you that your contradictions are actually your secret superpower. I’m here to help you stop compartmentalizing yourself – and start embodying all parts of you.

Let’s enter the next season of your brand and build something that doesn’t fit in any niche – it redefines all of them.

A woman with long brown hair, wearing a white shirt and earrings, standing against a gray wall with shadow.

Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide

Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide

Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide * Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny *

Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide * Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny *

Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide * Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide *

Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide * Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide *

Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide

Brand Strategist * Web Designer * Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide

Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide * Brand Strategist * Web Designer *

Art Director * Community Builder * Forest Bathing Guide * Hobby Psychologist * Crochet Granny * Professional Trip Planner * Gamer Girly * Herb Witch * Hike Guide * Brand Strategist * Web Designer *

where it all began

A journey

A woman hiking on a rocky mountain trail on a cloudy and foggy day, wearing a black jacket, black pants, a black beanie, and carrying a blue backpack.

through the

seasons

Out of all the things I’m obsessed with, design will always be my first love. What began as HTML-coded online blogs and scrappy Photoshop collages in my teens, evolved into a career that’s taken me from working at a renowned agency to building a reputation as a freelancer, to co-founding an award-winning design studio working with numerous brands and businesses across industries over the past decade.

Through all those seasons, one thing never changed: supporting people to uncover their essence, and crafting design experiences that connect deeply, convert naturally, and reflect what they truly stand for.

I might have the communication design degree and the 10+ years of experience under my belt – but my true gift? Not being afraid to change and start from scratch. What I don’t know, I teach myself. What excites me, I explore. And what doesn’t exist yet, I create.

This is what sparked the wild little idea of everyseason: what if I built a local outdoor community – a space for people to come together, reconnect with nature, and grow through shared experiences – and put my own brand-building skills to the test?

Group of people walking through a park with fall foliage, dressed in casual outdoor clothing.
A man standing outdoors in a snowy, wintery setting, wearing a black beanie and black jacket, with snow on his clothing and in the background.

What started as a vision rooted in curiosity, turned into a creative experiment, a tight-knit community of outdoor enthusiasts, and a growing, living ecosystem with 100+ outdoor adventures and workshops hosted – one season at a time.

A group of people sitting around a dining table with wine bottles, glasses, and a candle, having a meal together in a cozy room with hanging paper lanterns, indoor plants, and a large framed photo on the wall.
A woman using a domestic embroidery machine to stitch color threads onto a fabric wall art piece.
Three women sitting on a green park bench outdoors on a grassy hillside with a mountain range in the background. They are smiling and dressed in casual outdoor clothing.
Group of women sitting on the grass at a picnic in a park, smiling and engaging in conversation with various ceramics and art supplies on a table.

But just like in nature, life’s not one eternal summer. When I went through my own season of burnout, I had to learn the hard way what it means when the body finally says no after years of muting my voice, people-pleasing myself into oblivion and shrinking my multitudes into default categories and definitions.

I had to radically redefine my definition of a life well-lived, reclaim my self-expression and fully embrace my own multi-curiosity –

A small glass vase with an arrangement of artificial flowers, including white, red, and light pink blossoms, placed on a black table near a wall with a white window.

and I want to help you do the same.

everyseason embodies all of me now to inspire you to show up with all of you.

It’s a design studio, an outdoor community and a creative space where ideas, identities, and communities can actually flourish. Where complexity is celebrated, curiosity is encouraged, and branding becomes a natural extension of who you truly are.

Black and white close-up portrait of a woman with dark hair, wearing earrings and a sleeveless top, looking to the side with a calm expression.

the everyseason principles

No matter the season or the project, I always keep coming back to the same core values that inform my creative process, my client work and my collaborations.

White leaf silhouette on black background

Led by Curiosity

Comparison is the enemy of creativity. We’re not looking to others for inspiration, but deep inside yourself to reveal all your one-of-a-kind layers. People are drawn to your full-spectrum true you, not the bite-sized version you’ve been told to be.

White paint splatter on a black background.

Confidence, redefined

Real confidence isn’t about being the loudest person in the room – but to stand tall and stand out in any space, you first need to know what you stand for. I’ll help you own your story and express your vision through the right tools, guidance and design.

Minimalist black and white abstract design with three stacked shapes: a small circle on top, a large circle in the middle, and a semi-oval at the bottom, all centered.

Beginner Mindset

I’ve been a beginner more times than I can count – and been patronized for it more times than I care to remember. That’s why everyseason has been a radically judgement-free playground for experimentation, learning and play from day one.

Abstract white line drawing on black background

Season-Synching

I don’t believe in one-size-fits-all formulas when it comes to evolving your brand. I’m all about empowering you to tap into your own rhythm, find what feels good to you and create a business that’s supporting every season of your story.

A hand holding a green-colored ice cream cone with a swirl of soft-serve ice cream on top.

Better Together

You’re not alone on this journey. I’m a damn good listener, I’ll help you make the right decisions, and you’ll always get my honest feedback (delivered with love, obviously). Plus: I’m pretty great at turning big ideas into beautiful visuals. Let’s have some fun!

Young woman with dark brown hair and tattoos on her right arm, sitting at a table in a bright room, gazing thoughtfully to her right.

Awards

CCA Venus Award › Bronze / Editorial Design
Red Dot Award › Winner / Packaging Design
CCA Venus Award › Bronze / Packaging Design
Joseph Binder Award › Distinction / Packaging Design
ADC*E Award › Winner / Packaging Design
Green Panther Award › Gold / Corporate Publishing
German Design Award › Winner / Books & Calendars
Joseph Binder Award › Distinction / Editorial
European Design Award › Silver / Book Layout

Interviews

ADOBE Live
Vöslauer Jungbleiben Magazine
Design made in Germany

Speaking

Vienna Design Week
Forward Festival Vienna
Ladies, Wine & Design Graz

Digital Features

The Dieline
Design made in Germany
Design & Paper

Print Publications

Victionary Behind Collections
Sandu Brand Addiction
Novum magazine
Inspo Finds Vol. I
Die Presse
Bekannte Unbekannte
Love Letters

ways to work together

Whatever season you’re currently in – growth, rest or reinvention – I am in this with you.

If you’re looking for someone who’s ready to dig deep, celebrates your multi-layered brilliance, and transforms your life’s best work into vibrant visuals impossible to ignore – let’s be friends.

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A young woman with dark hair and a red sweater, sitting on the floor, smiling while looking at herself in a large, oval-shaped mirror.

I’d love to be the creative mastermind behind your dream rebrand or your new digital home. Take a peek at my design offerings and reach out when you’re ready to bring your next chapter to life!

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A group of people walking on a forest trail surrounded by tall trees.

Whether you’re a seasoned explorer or just starting out – come join the Outdoor Service’s workshops and experiences to reconnect with the natural world and a community of like-minded outdoor enthusiasts!

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Two women are smiling and hugging outdoors, with other people in the background.

If you’ve been reading this far, you already know I love sharing ideas, and creating together. If you’re an individual or brand who wants to team up for podcast interviews, guest workshops or brand collaborations, let’s talk!