Free Therapy

What does psychotherapy look like in the 21st century? The goal Free Therapy’s founders – psychiatrists and psychotherapists themselves – is to free psychotherapy from outdated beliefs and stigmata, and to make it more accessible through wellness objects that emphasize self-care and mindfulness.

This liberating effect impacts the whole concept. The wording »Free your...« expresses a brand new mindset. Through playful placements of the phrases on the various objects, a space for fresh thoughts is created. Lightness and a modern approach are visible within the logotype, whose more technical mono type version accentuates the professional background of the business. This comes full circle within the color palette, channeling a medical look and feel through dark greens and cobalt blues – without seeming clinical at all, rather serene and modern.

creative direction & design: Marie zieger & britta fuchs

CONSULTING & PROJECT MANAGEMENT: Franziska Resinger

PHOTOGRAPHY: Chiara Milo

PORTFOLIO PHOTOGRAPHY: Susanne Einzenberger

client: Free Therapy