Karma Food

“Do good and good things will follow” – a guiding belief and shared vision that led Simone and Adi Raihmann to found Karma Food. What began as a single restaurant dedicated to serving wholesome, nourishing food and creating moments of joy quickly evolved into a vibrant, multi-layered brand. Today, alongside six additional restaurants, the Karma Food universe has expanded to include a recipe platform, catering services, cooking workshops, events, published cookbooks, and a thoughtfully developed range of products — all inspired by the richness of Indian cuisine.

I had the opportunity to support Karma Food in shaping the creative direction of their product line and to develop the visual identity for the packaging design. Drawing inspiration from traditional Indian packaging and vintage matchbox aesthetics, the typography embraces the charm of slightly offset printing techniques, reimagined through a modern lens. Combined with a bold, high-contrast color palette, the result is a playful yet distinctive visual language that feels both contemporary and deeply connected to the vibrant world of Karma Food.

creative direction & design: Marie zieger

logo design: Atelier Karasinski

PHOTOGRAPHY: Vanessa Maas, Julia Keinrath,  Karma Food

PORTFOLIO PHOTOGRAPHY: Susanne Einzenberger

client: karma food